DEPARTMENT 02BRANDING

A brand that holds its shape.

Naming, identity systems and a voice guide built to survive contact with ten different platforms, three agencies and a rebrand two years from now.

WHAT'S INCLUDED

A system, not just a logo.

We design the mark and the rules that keep it consistent long after we've handed it off.

01

Naming & Verbal Identity

Names and taglines stress-tested for trademark, domain and pronunciation before you fall for one.

02

Visual Identity Systems

Logo, color, type and iconography built as a kit, not a one-off file.

03

Brand Guidelines

A living guide your team and vendors can actually follow without asking us first.

04

Voice & Tone

A documented way of writing that sounds like one person, across every channel.

05

Packaging & Collateral

Physical and digital touchpoints — from packaging to pitch decks — kept on-system.

06

Rebrand Migration

A phased plan for retiring the old mark without breaking recognition mid-transition.

HOW IT RUNS

Identity work, in four checkpoints.

01

Discovery & Territory

We map the category's visual clichés, then pick the territory nobody else owns.

02

Concept Direction

Two or three distinct directions, presented with real applications — not just a logo on white.

03

System Build-Out

The chosen direction extended into a full system: color, type, motion and imagery rules.

04

Guidelines & Handoff

A documented guide and asset library your team can run without us in the room.

We'd rebranded twice in five years and neither stuck. This is the first identity that actually feels like us.

Founder, Orchard & Co
LET'S TALK

Bring your brand in — we'll tell you what's actually working.

hello@logicfox.inFill out the project form
CLIENT REVIEWS

What it's like to work with us.

Straight from the people who signed off on the work — not our own summary of it.

LogicFox rebuilt our site, our ad accounts and our content calendar in the same quarter — and for the first time, all three actually agreed with each other.

Head of MarketingNorthwind Retail

We'd been through two agencies before this. LogicFox was the first team that could explain why spend was moving, not just report that it did.

VP GrowthPaladin Fintech

The web rebuild alone paid for the engagement in six weeks. Everything since has just been compounding on top of that.

FounderOrchard & Co

One weekly report, one number to look at. It sounds small, but it's the reason our team stopped arguing about attribution.

COOVelt Mobility